BECKY R. ROCHESTER
Bend, OR 97701
(503) 428-6331
rochester_rebecca@yahoo.com
SUMMARY
- Bachelor of Arts degree in Business
Administration with Marketing.
- Broad prospective of people and markets
based on extensive travel while working for wineries and vineyards in New
Zealand, Australia, Wisconsin, Iowa, California and Oregon.
- Nine years of management, sales and marketing,
operations and project management experience in wine industry.
- Successfully reached and exceeded projected annual sales goals of $2.8+ million by implementing standard operation procedures, creating monthly gauges and reports and managing with strong leadership qualities.
CONSULTING BUSINESS AS AN INDEPENDENT CONTRACTOR (2010 - Current)
3/13 to 1/14 Operations Director/Marketing & Social
Media Manager, Faith, Hope and Charity Vineyards, Terrebonne, Oregon
- PT Consultant managing all aspects of business operations and marketing for vineyard and winery.
8/12 Professional Wine Judge,
International Cold Climate Wine Competition, University of Minnesota
- Competition included more than 325 wines from commercial wineries in 12 states and Canada. Awards were based on blind tastings by 21 expert judges, who include wine writers, restaurateurs, retailers and wine educators. Three-judge panels determined the initial awards, with the top-scoring Best of Show wines evaluated by seven-judge panels and all 21 judges for the Minnesota Governor's Cup award.
2/11-12/12 Wine Competition Coordinator, Wisconsin
State Fair
- Co-founder, facilitator and coordinator of the Wisconsin State Fair Professional Wine Competition at the Wisconsin State Fair 2011 & 2012.
1/11 to 12/12 Grape Marketing Coordinator, Wisconsin
Grape Growers Association (WGGA)
- Developing marketing programs to increase the sale of Wisconsin grown grapes and wines being produced by Wisconsin grown grapes.
- Researching and analyzing current state of vineyards and wineries in Wisconsin and publishing reports on findings.
- Building relationships between growers and wineries by developing tools and networking opportunities.
- Managing social media, advertising and PR programs.
PRODUCTION WORK HISTORY (2008-2011)
10/11 to 11/11 Seasonal Vintage Cellar Hand, Anne
Amie Vineyards, Carlton, Oregon
- Responsible for daily winemaking procedures including pump overs, barrel work, sanitation, inoculation, additions, and lab work.
2/09 to 4/09 Seasonal Vintage Cellar Hand, Tamar
Ridge Winery, Kayena, Tasmania
9/08 to 10/08 Seasonal Vintage Cellar Hand, Martinelli
Winery, Windsor, California
- Responsible for daily winemaking procedures including pump overs, barrel work, sanitation, inoculation, additions, and lab work.
8/08 to 10/08 Seasonal
Viticulturist, Richard’s Grove
& Saralee’s Vineyard, Windsor, California
- Monitoring 500 acres of vines and
collect samples to test Brix, pH and total acidity.
- Corresponding results with 50 + wineries
and assist with scheduling and coordination of harvest.
- Other misc. duties as assigned.
6/08 to 8/08 Seasonal Marketing Manager, Annapurna Estate Restaurant and Cellar Door,
Tawonga South, Victoria, Australia
- Managing marketing initiatives including
website, wine club, cellar door and restaurant.
- Helping out in winery and vineyard as
needed.
- Serving food, drinks and coffees in restaurant.
2/08 to 6/08 Seasonal Vintage Cellar Hand, Delegat’s Wine Estate (Oyster Bay), Blenheim,
New Zealand
- Warming and inoculating Sauvignon Blanc
and Chardonnay.
- Operating pumps and related equipment.
- Completing juice and wine transfers,
racking and additions.
- Performing barrel related tasks.
- Performing vintage related tasks.
- Maintaining cellar hygiene by cleaning and sanitizing pumps, hoses, tanks and other harvest equipment.
WORK HISTORY (1997 – Current)
8/12 to Current Brand Ambassador & Brewing Intern,
Deschutes Brewery, Bend, Oregon
- Providing top-notch customer service in tasting room, on tours and at special events in-state and out-of-state.
- Brewing internship for three months.
6/09 to 1/11 Direct Sales Manager, Willamette
Valley Vineyards, Turner, Oregon
- Managing overall retail sales operations including four (4) tasting room locations, online orders, tour programs, telephone sales, wine clubs.
- Coordinating off-site and on-site events.
- Managing retail staff through meetings and educational training.
- Planning monthly sales goals and marketing promotions to reach monthly, quarterly and annual sales goals.
- Annual retail sales of $2.4-$2.8 million in Direct Sales Department.
- Preparing annual budgets for all sales channels.
8/04 to 2/08 Direct Marketing Manager/Midwest
Sales Manager/Wine Club Manager, Bargetto Winery Soquel, California
- Managing three different wine clubs with
over 2,000 members across the United States.
- Creating marketing materials: flyers, catalogs,
e-newsletters and other promotional materials.
- Planning and organizing off-site events
including art and wine festivals and tastings to promote and build our
brand image.
- Updating and maintaining websites and
online shopping cart.
- Managing 2-6 employees.
- Preparing annual budgets for wine club
and direct mail department.
- Managing and coordinating compliance,
COLAs and state-by-state reports for direct to consumer shipping.
- Planning and executing two telemarketing
campaigns for wine club and direct mail.
- Conducting online surveys and analyzing
results.
- Maintaining relationships with distributors in Illinois, Indiana, Michigan while increasing sales revenues and placements with on and off premise accounts in Midwest sales territory.
2/04 to 2/06 PT Recreation Area Aide (weekends/seasonal), City of Santa Cruz, Loch Lomond Recreation Area California
- Collecting park entrance fees, cleaning bathrooms, monitoring activities on land and water, and other misc. park duties as assigned.
12/02 to 1/04 ATM Processor/Member Service Rep II, Bay Federal Credit Union, Capitola, California
- Processing over $18 million dollars per
month in ATM deposits and balancing daily work using accounts and general
ledgers.
- Investigating suspicious ATM deposits
for possible fraud and making adjustments on member accounts.
- Answering member phone calls and
assisting members with questions and customer service issues.
- Counting and handling cash and large
check quantities.
- Implemented and designed a cash stamp and new envelope layout that made processing ATM deposits easier and faster.
6/02 to 2/03 Office Manager, StandOut
Design, Soquel, California
- Improving communications with other
employees and customers via Internet, email, and telephone by persuading
management to implement a work-in-process system, which included an
Access 2002 database system of existing accounts.
- Responsibilities include ordering
supplies, managing on-time bill payments, and account management and
maintenance.
- Responsible for picking out artwork for ads, proofing ads, and brainstorming concept ideas.
12/01 to 5/02 Electronic Banking Assistant, First
Federal Savings Bank, La Crosse, Wisconsin
- Working with CRT, Passport, Optima, Word, Excel, and Internet programs.
- Responsible for Check Card disputes following Regulation E guidelines.
- Accurately balancing ATM and Check Card general ledgers daily.
- Managing and maintaining customer accounts and Internet Banking sites.
- Auditing in-house bank reports for fraud and when needed researching questionable customer account activity.
2007 to 2010 Certificate of Specialization in Enology
(Winemaking) from Des Moines Area Community College, Des Moines, Iowa
2004 to 2011 Certified Wine Location Specialist (Center
for Wine Origins), Wisconsin Grape Growers Association Conference 2011, Iowa Wine
Grower’s Conference 2008, Wine Institute Technology Symposium (WITS) Napa
Valley, Wine Club Summit Napa Valley, Minnesota Grape Grower’s Cold Climate
Conference 2005 & 2006
1999 USAC
Study Abroad Program with University Nevada Las Vegas
Lueneberg,
Germany four-week intense German language courses
1998 to 2002 Bachelor
of Art in Business Administration with an emphasis in Marketing
Viterbo
University, La Crosse, Wisconsin (Magna Cum Laude and Dean’s List 1998-2002)
REFERENCES/RECOMMENDATIONS: (Available upon request)
WRITING EXAMPLES:
Report of Wisconsin Grape Growers Survey 2011
Report of Wisconsin Wineries 2011
